"Once upon a time, there were two best friends named Lily & George...

Like all good fairytales, the story of Lily & George first began with a wish. We wished upon a star that there was a gorgeous soft toy collection:

• designed for New Zealand children
• which encouraged creativity and imagination through role play
• that were irresistibly cute and cuddly
• made using the safest materials and designs
• that quickly become lifelong friends with their special child
• always ready to play make believe, tell stories, listen and offer comfort

The Fairy Godmother heard our wishes and just knew she needed to pay us a visit. Together with her help, our wishes came true and the story of Lily & George began."